Poor user engagement kills local apps in Indonesia
Most Indonesians install 31 apps on average, lower than in South Korea where an average user installs 55 apps on his or her smartphone, Google has reported. Google’s Asia-Pacific director of market insights, Georges Mao, said Indonesians use eight of the 31 apps daily, seven apps regularly, and eight others occasionally. The remaining 10 apps are never used. “Only 16 apps are installed by the user himself. The rest are pre-installed apps. It is a big challenge to retain your … Continue Reading →