{"id":57,"date":"2022-02-17T00:18:49","date_gmt":"2022-02-17T00:18:49","guid":{"rendered":"https:\/\/dosen.unila.ac.id\/0011107401\/?page_id=57"},"modified":"2023-10-13T11:38:20","modified_gmt":"2023-10-13T04:38:20","slug":"integrated-marketing-communications","status":"publish","type":"page","link":"https:\/\/dosen.unila.ac.id\/0011107401\/integrated-marketing-communications\/","title":{"rendered":"Integrated Marketing Communications"},"content":{"rendered":"
    \n
  1. Syllabus<\/a><\/li>\n
  2. Semester Ganjil 2023\/ 2024\n
      \n
    1. UTS – Kelas Internasional UTS<\/li>\n
    2. UTS – Kelas Reguler UTS<\/a><\/li>\n<\/ol>\n<\/li>\n
    3. Old Semester\n
        \n
      1. Regular Vclass Class<\/li>\n
      2. Internasional Vclass Class\u00a0https:\/\/vclass.unila.ac.id\/course\/view.php?id=16617<\/a><\/li>\n<\/ol>\n<\/li>\n
      3. Group Presentation<\/a><\/li>\n
      4. Individual Assignment\n
          \n
        1. 1st assignment upload https:\/\/forms.gle\/kS54kBYiL4XEThSf9<\/a><\/li>\n
        2. 2nd assignment upload https:\/\/forms.gle\/kAzbSPqVf1jAPuLv5<\/a><\/li>\n<\/ol>\n<\/li>\n
        3. Advertising\n
            \n
          1. searching video Ad, use search engine\/video portal, use common and correct keyword such as\n
              \n
            1. “kfc crispy advertising”<\/li>\n
            2. “kfc advertising 2022”<\/li>\n
            3. “kfc video Ad 2022”<\/li>\n<\/ol>\n<\/li>\n
            4. Searching Video add using spesific portal https:\/\/www.adsoftheworld.com\/<\/a><\/li>\n
            5. Brand mapping based of market segment\n
                \n
              1. https:\/\/businessfinancing.co.uk\/the-most-popular-consumer-brand-in-every-country\/<\/a><\/li>\n<\/ol>\n<\/li>\n
              2. Use proven website to gather information such as\n
                  \n
                1. https:\/\/www.adweek.com\/<\/a><\/li>\n
                2. https:\/\/www.adbrands.net\/top-advertising-agencies-index.htm<\/a><\/li>\n
                3. https:\/\/interbrand.com\/<\/a><\/li>\n
                4. https:\/\/interbrand.com\/best-brands\/<\/a><\/li>\n
                5. https:\/\/www.gartner.com\/reviews\/market\/global-marketing-agencies<\/a><\/li>\n
                6. https:\/\/www.adforum.com\/<\/a><\/li>\n<\/ol>\n<\/li>\n
                7. Academic article\n
                    \n
                  1. https:\/\/hbr.org\/2015\/06\/a-better-way-to-map-brand-strategy<\/li>\n
                  2. <\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                    Syllabus Semester Ganjil 2023\/ 2024 UTS – Kelas Internasional UTS UTS – Kelas Reguler UTS Old Semester Regular Vclass Class Internasional Vclass Class\u00a0https:\/\/vclass.unila.ac.id\/course\/view.php?id=16617 Group Presentation Individual Assignment 1st assignment upload https:\/\/forms.gle\/kS54kBYiL4XEThSf9 2nd assignment upload https:\/\/forms.gle\/kAzbSPqVf1jAPuLv5 Advertising searching video Ad, use … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-57","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/pages\/57"}],"collection":[{"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":3,"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/pages\/57\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/pages\/57\/revisions\/365"}],"wp:attachment":[{"href":"https:\/\/dosen.unila.ac.id\/0011107401\/wp-json\/wp\/v2\/media?parent=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}