Integrated Marketing Communications

  1. Syllabus
  2. Semester Ganjil 2023/ 2024
    1. UTS – Kelas Internasional UTS
    2. UTS – Kelas Reguler UTS
  3. Old Semester
    1. Regular Vclass Class
    2. Internasional Vclass Class https://vclass.unila.ac.id/course/view.php?id=16617
  4. Group Presentation
  5. Individual Assignment
    1. 1st assignment upload https://forms.gle/kS54kBYiL4XEThSf9
    2. 2nd assignment upload https://forms.gle/kAzbSPqVf1jAPuLv5
  6. Advertising
    1. searching video Ad, use search engine/video portal, use common and correct keyword such as
      1. “kfc crispy advertising”
      2. “kfc advertising 2022”
      3. “kfc video Ad 2022”
    2. Searching Video add using spesific portal https://www.adsoftheworld.com/
    3. Brand mapping based of market segment
      1. https://businessfinancing.co.uk/the-most-popular-consumer-brand-in-every-country/
    4. Use proven website to gather information such as
      1. https://www.adweek.com/
      2. https://www.adbrands.net/top-advertising-agencies-index.htm
      3. https://interbrand.com/
      4. https://interbrand.com/best-brands/
      5. https://www.gartner.com/reviews/market/global-marketing-agencies
      6. https://www.adforum.com/
    5. Academic article
      1. https://hbr.org/2015/06/a-better-way-to-map-brand-strategy